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Why We Are the First Fitness Brand in the World to Accept Crypto?

Writer's picture: Thomas UrquhartThomas Urquhart

Updated: Dec 21, 2024



Disclaimer: The content in this article is for informational purposes only and does not constitute financial or professional advice. While every effort was made to ensure the accuracy of the information, predictions are not guarantees, and the author cannot be held responsible for the accuracy of the information or any consequences arising from it. The facts mentioned in this article were correct at the time of publication but may fluctuate due to market conditions.


 

Why Cryptocurrency is Transforming Our World


Cryptocurrency is one of the greatest inventions of our time. However, the majority of the world’s population still doesn’t even realize it yet.


By the end of the decade, it's likely that everyone will be using crypto in some form. We are on the road to mass adoption and it is currently like getting into the internet in the 90’s.


The Role of Crypto in Decentralization


Crypto plays a crucial role in building the next iteration of the internet - Web3. This concept aims to make the internet more decentralized to create a fairer society. Web3 helps to mitigate issues such as censorship & “cancelled” culture by reducing the concentration of power in the hands of entities such as governments, mainstream media, social media platforms, and large tech corporations. Decentralization promotes free speech and shifts control back to individuals.


Blockchains such as Ethereum and Solana facilitate decentralized applications (DApps) that operate without centralized oversight. These decentralized networks enhance security, transparency, and autonomy, as DApps function independently of any central authority such as an individual or company. As we transition into the Age of Aquarius and the sovereign individual, another benefit of crypto is that it promotes peer-to-peer transactions which cuts out the middle man. Smart contracts can be created to automate agreements between parties without intermediaries such as banks. 


The Bitcoin Standard


The gold standard of crypto and decentralization is Bitcoin. This was the world’s first cryptocurrency created in 2009 by the mysterious Satoshi Nakamoto who’s true identity remains anonymous to this day. His Bitcoin holdings currently rank him as as the 11th richest person in the world if he was to cash out on his holdings (HODL’s) of $109 billion.


Bitcoin is not controlled by any centralized authority; instead, it is controlled by a global network of computer nodes that validate transactions and maintain the blockchain. Individuals or entities mine the blockchain for a Bitcoin reward which halves every 4 years (the Bitcoin Halving).


Although Bitcoin isn’t a company, if you compare the value of crypto to companies, its value of $1.8 trillion ranks it as the 6th most valuable after Nvidia, Apple, Microsoft, Alphabet (Google) and Amazon. Moreover, institutions like BlackRock are pouring Billions into Bitcoin ETF's, signaling confidence in its long-term potential.


Bitcoin vs. Fiat Currencies


Bitcoin currently stands as the world’s 10th most valuable currency and has already surpassed major Fiat Currencies such as the Australian Dollar and Brazilian Real. 


Since the Bretton Woods Agreement in 1944, the US Dollar has been the world’s primary reserve currency. The US Dollar was pegged to gold until 1971 when it was taken off the gold standard, which made the US Dollar a Fiat Currency. This means it isn’t backed by any physical asset and an unlimited amount can be printed.


Over the last few years we have seen great inflation in the US Dollar and debt is at an all time high. 80% of all the dollars in existence have been printed in the last 22 months and 40% in the last 12 months. To hold money in a Fiat Currency that is constantly being devalued doesn’t really make any sense, unless it is spent or invested instantly.


Bitcoin: Digital Gold


Bitcoin is seen as digital gold as it has a limited supply of just 21 million Bitcoins. In my opinion, Bitcoin will eventually be the world’s most valuable currency and replace the US Dollar as the world’s reserve currency. It wouldn’t surprise me if it eventually surpasses Gold as the worlds most valuable asset too. I believe that the future paths of Bitcoin and the US Dollar/ Fiat Currencies are inversely correlated.


While cryptocurrency remains highly volatile and cyclical, its long-term trajectory tells a compelling story. Despite inevitable crashes and fluctuations, Bitcoins historical performance shows an upward trend when viewed over the long term.


Crypto at TURQ PERFORMANCE


At TURQ PERFORMANCE, we're proud to be at the forefront of this technological evolution by giving our customers the opportunity to spend crypto as an alternative payment method. With crypto currently in a bull market, this gives our customers the opportunity to spend their crypto gains. 


As a brand that promotes excellence in fitness training techniques and clothing design, we also take great pride in innovating every aspect of our business. When it comes to accepting crypto payments, I believe that we are 4-8 years ahead of the curve.


We will be accepting payments in Bitcoin, Ethereum and Solana for all of our products - just select “Manual Payment” at checkout and follow the instructions. 


We truly believe that cryptocurrency is one of the greatest inventions of our time and potentially one of the greatest inventions ever after electricity, computers and the internet.


That is why TURQ PERFORMANCE has become an early adopter on this journey. We have great belief that crypto will change the world for the better and create a fairer, more decentralized global society. 


TO THE MOON!! 🚀


 

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